Our Brands

Kinderkraft logo

Kinderkraft

Although you probably already know the phrase 'a little one changes everything' by heart, you can only discover its true meaning living your own life. For Kinderkraft, each challenge is a great starting point for creating solutions that will make parenting easier for you, respond to your real needs and prove to be a solid support: at home, on a walk, in everyday duties, during short and longer trips.

Aden + Anais logo

Aden + Anais

aden + anais is the original brand of design conscious muslin must haves, offering stylish, versatile comfort for mum and baby. Founded by an Aussie mum on a mission, aden + anais brought muslin to the world at large and quickly gained the trust of parents by delivering quality products that exceed expectations in a meaningful way.

Halo logo

Halo

For over 25 years, HALO's mission has been to create simple, innovative products that make safe sleep easier for you and more comfortable for your baby. Using the founder's expertise as a professional engineer, he designed America's first wearable baby blanket, also known as the SleepSack Sleeping Bag. Today, the HALO SleepSack continues to be a category leader and the number one choice of American hospitals.

Anvi Baby logo

Anvi Baby

Anvi Baby specializes in crafting exquisite baby essentials that effortlessly blend affordability with uncompromising quality. Anvi Baby understands the modern mama's desire for the finest products that not only cater to their little ones' needs but also align with their values.

Bumble & Bird logo

Bumble & Bird

Bumble & Bird creates innovative and practical baby products designed to make parenting easier. Their range includes feeding accessories, travel essentials, and everyday baby care items that combine functionality with thoughtful design.

Mininor logo

Mininor

Mininor believes that every mother has the right to provide the best for her child. Their mission is to make safe and smart baby essentials and home accessories available to all moms at a reasonable price while maintaining the highest quality. They believe in making motherhood a happier and more delightful experience for all moms.

Bentgo logo

Bentgo

At the heart of every lunch box, Bentgo designs are based on one simple goal: to put healthy meals at your fingertips so you and your family always have nutritious options available at school, work, or wherever the day takes you. Bentgo launched their first lunch box in 2013 because they knew there was a healthier, more sustainable way to lunch.

Crane Baby logo

Crane Baby

Raising a newborn is tough. Crane Baby makes life easier by giving parents a one stop shop for soft yet durable swaddles, tasteful nursery decor, adorable newborn blankets, and everything else baby related. Established in 2022, Crane Baby believes that finding gorgeous yet durable nursery decor shouldn't be a test of patience.

Pure Elements logo

Pure Elements

Purelements is a thoughtful, care focused brand dedicated to crafting baby essentials that parents trust for their little ones and love for their simplicity and gentleness. Founded in 2019, Purelements was created to provide pure, safe, and gentle products for delicate skin, with a strong commitment to producing locally in the UAE while sourcing select high quality items from Spain.


Serving over 50 key retail customers regionally and growing

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